“Have you HEARD?”
Demerara Mutual created four new products (life insurance, universal life insurance, critical illness insurance and funeral insurance) and we supplied them with brochures, promotional ideas, outdoor banners and radio ads. The theme was “Have you heard?”, playing on people gossiping. The tagline “We hand you the Tools to Build your Life” was used by DM in all their internal and external communications.
“You have a Friend in Demerara Mutual – Christmas Message”
We really loved that an employee of the company voiced the final Christmas greeting for this ad. It adds so much warmth to the message!
“Insurance – Protection – No Worries!”
In 2013, we created another jingle and four radio ads for Demerara Mutual to promote its products. This time, we had a father, mother and child render “Insurance” (the dad), “Protection” (the mom) and “No Worriiiiiiiiies” (the child). Because life indeed goes on!
Calypso Riddim Radio Ad for DemFire, Guyana
We love how Ras, our talent from Guyana, rendered this jingle! He was on the basketball team of our security guard in 2012. We also recorded the ad with a professional soca singer, but boy did we like Ras’s rendition better!
“So your son want to take de car (One more worry)
and your daughter now start to drive (Lawd have mercy)
Be insured with Demerara
It’s one worry less in your life.”
Calendars to join the Generations.
While we all have electronic calendars now, Demerara Mutual always felt that Caribbean homes need beautiful things on their walls, and Caribbean families need tools for interaction between the generations. We created many outstanding calendars for DM, some with folklore stories, some with cricket rules, some with cut-out animals (painted beautifully by Gabriella D’Abreau) and some with mazes!
2005: Amerindian Folk Tales
2006: Folklore of the Caribbean
2007: Cricket, lovely Cricket (on occasion of the World Cup)
2008: Fruits & Vegetables / Recipes
2009: Water = Life
2010: Seasonings of the Caribbean
2011: Cut out for Life (animals/cutout shapes with original watercolours by Gabriella Dabreu)
2012: Be A-Mazed (maze puzzles)
2013: The Rules of the Game – Celebrating Sports in the Caribbean
2014: Health – Wealth- Happiness (Fitness)
2015: Sunny Side Up (Mental Health)