Enhancing the Brand for the Stock Exchange
Category: Corporate Publishing
Client: Trinidad and Tobago Stock Exchange (TTSE)
Year: 2011-2020
Last year’s cover was contributed by Ogilvy.
Download link: View the TTSE Annual Report here.
For financial institutions it is important that they keep up with generational change in an ever-younger population. The challenge in this case was to rejuvenate on a minimal budget. We came up with suggestions that were culturally relevant – like the plane banner in a country with vast distances – or the brochures in the form of shopping bags that could be put to good use by customers and create a talking point between people. And hey, in 2008 swiping images on your smartphone was still pretty cutting-edge tech!
Download PDF of Right Here Right Now Campaign Highlights