Stand out in the Noticeboard Clutter!
In 2010, we got a really nice assignment from Angostura’s HR department. HR felt that its messages were not getting through to the workers, and rightly got us to do an internal branding campaign for them. We developed a template for the department to be used in all its communications (powerpoint presentations, information leaflets and so on). Part of the roll-out were more or less wacky posters that really stood out when pinned on the cluttered noticeboards in the factory and offices. Here are some samples!