Citizen’s Bank (Guyana) Advertising Campaign

For financial institutions it is important that they keep up with generational change in an ever-younger population. The challenge in this case was to rejuvenate on a minimal budget. We came up with suggestions that were culturally relevant – like the plane banner in a country with vast distances – or the brochures in the form of shopping bags that could be put to good use by customers and create a talking point between people. And hey, in 2008 swiping images on your smartphone was still pretty cutting-edge tech!

Soundbed Techno Track with Jingle:

TV Advertisement 1: Time is of the Essence

TV Advertisement 2: Thrift is Your Best Investment